Privacy Policy

Last updated: 15 April 2026

1. Introduction

Information Tamed Limited ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our DataTamed service.

2. Data Controller

Data Controller: Information Tamed Limited
Contact: gdpr@informationtamed.co.uk

3. Information We Collect

3.1 Personal Information

When you request a trial or contact us, we may collect:

• Name (first and last name)
• Work email address
• Company name
• Job title
• Information about your SQL Server environment
• Any additional information you provide in messages or communications

3.2 Technical Information

When you visit our website, we automatically collect:

• IP address
• Browser type and version
• Time zone setting and location
• Operating system and platform
• Information about your visit, including pages viewed and navigation paths

3.3 Self-Hosted Product Data

DataTamed is a self-hosted solution. Your database data never leaves your network and is never transmitted to us. We do not have access to, store, or process any data within your databases or database clones.

4. How We Use Your Information

We use the information we collect to:

• Process and respond to your trial requests and inquiries
• Provide customer support and technical assistance
• Send you information about our services, updates, and promotional materials (with your consent)
• Improve our website and services
• Comply with legal obligations
• Detect, prevent, and address technical issues and fraud

5. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on:

• Consent: When you submit a trial request or contact form
• Contractual necessity: To provide services you've requested
• Legitimate interests: To improve our services and prevent fraud
• Legal obligations: To comply with applicable laws and regulations

6. Data Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Service providers: Third parties who assist us in operating our website and conducting our business (e.g., email service providers, hosting providers)
• Legal requirements: When required by law, regulation, legal process, or governmental request
• Business transfers: In connection with any merger, sale of company assets, financing, or acquisition

7. International Data Transfers

Your information may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your data in accordance with GDPR requirements.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Trial request data is typically retained for 3 years to manage our customer relationship and comply with legal obligations.

9. Your Rights (GDPR)

Under GDPR and UK GDPR, you have the following rights:

• Right of access: Request a copy of your personal data
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data ("right to be forgotten")
• Right to restrict processing: Request limitation of how we use your data
• Right to data portability: Request transfer of your data to another service
• Right to object: Object to processing based on legitimate interests
• Right to withdraw consent: Withdraw consent at any time (where processing is based on consent)
• Right to lodge a complaint: File a complaint with your local data protection authority

To exercise any of these rights, please contact us at gdpr@informationtamed.co.uk.

10. CCPA Privacy Rights (California Residents)

If you are a California resident, you have specific rights regarding your personal information:

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by us
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your CCPA rights

11. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• HTTPS encryption for data transmission
• Secure storage of personal data
• Access controls and authentication
• Regular security assessments
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.

12. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your experience. You can control cookie preferences through your browser settings. Note that disabling cookies may limit your ability to use certain features of our website.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

14. Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Information Tamed Limited
Email: gdpr@informationtamed.co.uk
General Inquiries: sales@datatamed.com

17. Data Protection Officer

For GDPR-related inquiries, you can contact our data protection contact at gdpr@informationtamed.co.uk.

18. Supervisory Authority

You have the right to lodge a complaint with a supervisory authority, in particular in the EU member state of your habitual residence, place of work, or place of the alleged infringement. In the UK, the relevant authority is the Information Commissioner's Office (ICO): https://ico.org.uk